How To Expand Your Salesforce Without Hiring Anyone
How To Expand Your Salesforce Without Hiring Anyone
Bob Malloney © 2009-12-24
We all know that any business has to sell to survive, let alone prosper. Most businesses will have some sort of specialist sales function, but this could be a small percentage of the total number of employees. If non sales people, who have contact with the customer, could be trained to promote your products or servicezs in an appropriate way, how much extra business could that generate?
Those not directly involved in sales often have preconceived ideas about selling and sales people and a lot of those ideas are negative. The word, ‘salesperson’ itself has certain connotations. Pushy, spivvy, lack of integrity, questionable honesty to name just a few. And what’s a good salesperson? Well maybe someone who can palm you off with something that you don’t want. We think of such things as double-glazing and time-share and there are lots of horror stories about people’s experiences from dealing with such unscrupulous sales people. The word, ‘selling’ conjures up all of these images and it’s not an image that many people want to be associated with.
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