An effective article should incorporate a concise and simple style of writing to convey the subject matter clearly to the reader. It is one that creates a vivid impression and explains the message in easy to understand language. It also entails use of correct grammar and appropriate tenses. One should avoid use of unclear vocabulary and long sentences that might confuse the reader.

A good article mainly employs the active voice to give the text immediacy. The active voice also creates engaging content that tends to have a conversational tone. It reveals the writer as informed and an authority on the subject. Due to the relative length of the story, this kind of treatment should have the power and quality to grip the mind of the reader to the very last line. Its ease tends to point to the reader that what they are reading is reliable and well researched and hence educative.