An effective article should incorporate a concise and simple style of writing to convey the subject matter clearly to the reader. It is one that creates a vivid impression and explains the message in easy to understand language. It also entails use of correct grammar and appropriate tenses. One should avoid use of unclear vocabulary and long sentences that might confuse the reader.

A good article mainly employs the active voice to give the text immediacy. The active voice also creates engaging content that tends to have a conversational tone. It reveals the writer as informed and an authority on the subject. Due to the relative length of the story, this kind of treatment should have the power and quality to grip the mind of the reader to the very last line. Its ease tends to point to the reader that what they are reading is reliable and well researched and hence educative.

A comprehensive article is one that uses a minimal number of paragraphs depending on its overall length. This means that the theme being treated should be divided into several paragraphs that relate to the whole. A good paragraph should be based on a thematic and topical approach to the main topic. Each paragraph should be a development of an idea in a logical stream that the reader can be able to follow easily. To achieve effect, it deals with one idea at a time.

One should also use a relevant title that reflects in one short phrase the whole meaning of the story. It acts as a lead to the topic. For a title to be an effective cap for an article it should contain a keyword that is used inside the story most often. This enables the reader to keep revisiting the topic as they make out the story as it develops. A good article uses the last paragraph as a summary. It creates a vivid understanding to what one has just read in the preceding sentences.

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